Comparisons and insights on Amazon DSP advertising.
Step by step guides, and reviews of what each publisher's inventory actually looks like inside the DSP, are in the Academy.
The five ways to buy Amazon DSP advertising, what each costs, and the companies that focus only on Amazon DSP, with their pricing and demo links.
Brand safety starts with the publishers you choose, and gets harder the more reach you need. What to set before third party inventory is switched on.
Frequency caps now enforce on streaming deals, Netflix is buyable as regular deals with no minimum spend, and Prime Big Deal Days has a rumoured date. Plus what shipped in VICTOR.AD.
See the real Amazon DSP interface with no managed contract or spend commitment. Sign up free, get a DSP test account, and build a draft campaign.
A breakdown of DSP take rates for brands on and off Amazon. Why AMC measurement matters more than fee debates.
Feature-by-feature comparison of the two major demand-side platforms for programmatic advertising.
How agencies are scaling Amazon DSP campaign planning with AI. Build complete DSP strategies in minutes.
Everything you need to know about Amazon DSP — from product to full campaign strategy.
Your brand on streaming platforms — setup, targeting, and what to expect.
How small teams (1-10 employees) can use Amazon DSP without a dedicated programmatic team.
Scaling DSP campaigns when your team is 10-100 people. Process, tools, and budget allocation.
How agencies scale DSP output without scaling headcount. Automation, templates, and client reporting.