Amazon DSP inventory

How it is bought

Everything on this page is bought through Amazon DSP. There is no separate contract per publisher: Netflix, Spotify, iHeart and the rest all clear through the same Amazon DSP account.

That means you need an Amazon DSP seat to buy it. Already have one? You are set. If not, we can help you get one or you can get a free Amazon DSP test account first.

DSP Launch Studio or consultancy service

In DSP Launch Studio countries you can plan and launch the campaign yourself with our self-serve tool.

In Consultancy service countries the inventory exists on Amazon DSP but is not yet part of the self-serve tool, so our team can set the campaign for you or even run it.

Either way the supply is the same, Amazon Inventory; the difference is who builds it.

Who manages the campaigns

You do. That is the default and the design: control stays with you unless you decide otherwise. We just believe we can help with the Amazon part.

If you choose DSP Launch Studio, everything is in your hands. You build the media plan, the pitch deck and the campaign itself, and the tool carries the Amazon specifics, so being a media buyer is enough. And when you do want a human, we are a quick call away.

After launch, you decide how much to keep. Keep it all, and the AI can handle the daily optimization while you make the calls. Hand it over, and our team optimizes to your goals and reports back. Both optimization modes are currently in private beta on the Enterprise plan.

Whichever mode you are in, the account stays a shared source of truth. Start self serve, bring in the managed team for a heavy quarter, then take the wheel back. Same account, same data, no reset. More on how optimization works.