The short version
- Best for
- Anyone planning several countries at once, anyone adding podcast to a plan that already runs video, and anyone whose video is already cut vertical for social.
- Not for
- Anyone who needs TV screens, anyone with only widescreen video, and anyone who trusts a deal name without opening the deal.
What works
- Fifteen countries, more than any other audio publisher we can buy
- Music, video and podcast in one place, with podcast split by genre in the bigger countries
- Buying straight from Spotify never costs more than buying the same music from a reseller
- Every deal is 100% Spotify, so there is nothing to check
- A separate in-car deal in ten countries, which nobody else here sells
What needs your attention
- The Spotify box in display campaigns inventory settings only buys banners, not music
- Video is vertical only, so a widescreen asset will not fit
- Almost nothing on TV screens, unlike the other big audio publishers
- Four deals name the wrong country, and duplicate copies sit side by side
- Prices come in fifteen currencies, so there is no single number
Who should buy this
- You are planning several countries at once. 15 of them, more than any other audio publisher we can buy, with music, video and podcast in most.[1]
- You are adding podcast to a plan that already runs video. Podcast costs about the same as music here, where on most platforms it is the expensive part.
- Your video is already cut vertical for social. Every Spotify video deal offers portrait slots, so those masters drop straight in with no new edit.[2]
Who should skip this
- Anyone who needs TV screens. Phones are 87% to 95% of it depending on the country, and TV is close to zero.[2]
- Anyone with only widescreen video. The deals offer one slot size, 1080 by 1920. A 16:9 master is the wrong shape and there is no landscape deal to put it on.
- Anyone who trusts a deal name. Four name the wrong country and 17 exist twice.
Three ways to buy Spotify on Amazon
What each one sells
| Always-on inventory | Spotify Direct Deals | Resold through a partner | |
|---|---|---|---|
| Display | Yes | No | No |
| Music audio | No | Yes | Yes |
| Music video | No | Yes | Yes |
| Podcast | No | Yes | No |
From our own experiments running Amazon DSP, last checked 2026-08-08.
The Spotify box in a display campaign's inventory settings (always-on inventory) only buys banners, not music. Spotify sells those leaderboard units through its own exchange and nowhere else.[13] All the audio is in the deals.
Why the same deal appears twice
Spotify built its own ad exchange in April 2025.[3] At first you could only reach it through other companies. So when Amazon and Spotify announced their partnership that October, Amazon DSP was buying from Magnite, which was buying from Spotify.[5][6]
That changed on 6 July 2026, when Spotify plugged its exchange straight into Amazon DSP and podcast arrived.[7][8] The Magnite deals were never removed. So the same inventory is in the list twice, once from each.[1]
You can tell them apart by name. Every Spotify deal bought direct has SAX in it, and no other deal in the list does.[1]
Spotify describes three deal structures on SAX: PMP for audio and video, Programmatic Guaranteed at a fixed CPM for music only, and Open Auction for video.[7] Every SAX deal we can actually search for and add ourselves, all 73 of them, is a Private Auction.[1] Programmatic Guaranteed is a custom deal Spotify sets up directly, the same as Netflix.
Want one? Email us or book a call and we will put you in front of the right team at Spotify.
What it costs
Spotify does not publish prices, so we looked at what we can buy. Buyers elsewhere have found the exchange pricier than they expected.[10]
Signed in readers only
The Spotify floor rates in your DSP account
What music, video and podcast cost in all fifteen countries, and what the same video costs straight from Spotify against a reseller. We assign every account an Amazon DSP seat if you don't have one, and these prices are read out of it.
Free, and it takes a minute. We assign every account an Amazon DSP seat if you don't have one, and these prices are read out of it.
Creative and devices
| What to build | |
|---|---|
| Video | Up to 30 seconds. Spotify accepts portrait and landscape, but every video deal here offers one slot size, 1080 by 1920 portrait. |
| Audio | Up to 30 seconds, music and podcast alike, plus a square cover image of at least 600 by 600. No deal name states a length. |
| Display | In-feed units, plus a leaderboard exclusive to Spotify's exchange. The leaderboard is clickable, owns the screen for 30 seconds, and serves only while the app is on screen. |
| Devices | Phones are 87% to 95% of it depending on the country, desktop is the rest, and TV screens are close to zero. |
Durations, image sizes and display units from Spotify's own spec pages. Slot size and devices from our own account. From our own experiments running Amazon DSP, last checked 2026-08-08.
The vertical part catches people out. Spotify's own spec accepts portrait and landscape,[11] but every video deal we can buy offers portrait slots only.[2] Most video in Amazon DSP is widescreen, so if you add Spotify to a video line and reuse the same asset, you ship the wrong shape. Send your social cuts.
On length, nothing in Amazon DSP tells you. Netflix writes its accepted lengths into the deal name; no Spotify deal does. The answer is on Spotify's spec pages instead: 30 seconds for both music and podcast audio, and 30 for video.[12][11]
One more thing. Every Spotify deal has a single seller, and it is Spotify. On SiriusXM it went the other way: the podcast deals were mostly other people's shows. Here there is nothing to check.
Where it runs
Spotify has 494 million ad-supported listeners a month, across 184 countries and territories.[9] You can buy deals against them in 15 countries: United States, United Kingdom, Canada, Germany, France, Italy, Spain, Ireland, Netherlands, Australia, New Zealand, Japan, India, Brazil, Mexico. In 5 more, Spotify exists but sells no deals at all, so banner ads are the only thing you can buy: United Arab Emirates, Saudi Arabia, Singapore, Sweden, Turkey.[1]
That is more than either announcement mentions. Amazon named nine countries at launch and added Australia, Japan and India in July 2026.[6][7] Ireland, the Netherlands and New Zealand were never announced, and all three are in the list. Spotify's own launch release explains it: the exchange opened across “US, Canada, Europe, Australia, New Zealand, India, Singapore, Brazil, and Mexico”.[4]
Podcast by genre
In the bigger countries you can buy podcast by genre. The United States has the most choice, with 7 genres: true crime, comedy, news and politics, sports, pop culture, business and finance, and lifestyle. Canada has three, the UK and Brazil two, and Germany, Spain, Mexico and Australia one each. The other 3 sell podcast as one deal.
The deals that name the wrong country
What the name says, and what the deal sells
| Name says | Priced in | Actually sells |
|---|---|---|
| Brazil | Australian dollars | Australia |
| United States | Euros | Ireland |
Four deals in all: a music audio and a music video deal in each pair. From our own experiments running Amazon DSP, last checked 2026-08-08.
Spotify gives two deals the same name, one per country, and the list shows only one of them. That is how an Australian deal ends up labelled Brazil.[2]
Checking takes a second: read the currency. It is on the deal list, next to the price. If a deal names one country and is priced in another country's money, the name is wrong.
Three smaller things to watch, all from the same untidied list.[1]
- Two Irish deals do not say Spotify anywhere in the name. They are called IE - Amazon - Magnite_Amazon - Audio - Music - Always on, and the same again for video. Search Spotify in Ireland and you see two of the four.
- Seventeen deals exist twice, an older copy and a newer one ending _2026. Usually the price matches. In one case it does not: the US Spanish-language audio deal is $9.00 as the old copy and $20.00 as the new one.
- Two French deals quote a price in the name that they do not charge. 3PS_Magnite_Spotify_RON_OLV_FR_6.5 has a floor of €4.30, not €6.50.
How to add it to a plan
In the Amazon DSP interface
Deals live in the deals inventory list. Open your ad group's inventory and search SAX, which returns every Spotify deal bought direct and nothing else. Do not use the always-on Spotify source in inventory settings instead, because that one is display.
Then check the country. Read the currency on the deal list first. To be sure, open the deal and read its attributes, where the country breakdown shows where the inventory really is.
If you cannot see a deals inventory list at all, you are probably buying through a subseat from your tool provider, and reading a deal this way needs inventory access. Ask them for it.
With VICTOR.AD
VICTOR.AD builds the Amazon DSP media plan, exports a deck for client approval, and on paid tiers pushes the plan into your account as a draft. It files those four deals under the country they really sell, and adds the real deals a search in Amazon DSP leaves out. Free to start.
Start a Media Plan that includes Spotify
VICTOR.AD helps you plan, pitch, and launch a full Amazon DSP campaign in minutes, so your team competes on ideas, not overtime.
Common questions
Is Spotify available in Amazon DSP?
Yes, in fifteen countries, as music audio, music video and podcast deals. Amazon and Spotify launched the partnership on 1 October 2025 in nine countries, and Spotify connected its exchange directly on 6 July 2026, which is when podcast arrived.
Can I buy Spotify audio without a deal in Amazon DSP?
No. The Spotify box in your inventory settings only buys banner ads. All the audio and video is sold as deals, added from the deals inventory list.
What size should a Spotify video ad be in Amazon DSP?
Vertical. Every Spotify video deal takes one size, 1080 by 1920, which is 9:16. A widescreen master is the wrong shape.
Do Spotify deal names in Amazon DSP show the right country?
Not always. Four deals name the wrong country: two named Brazil sell Australia, and two named United States sell Ireland. Check the currency on the deal list. If it is not the currency of the country in the name, the name is wrong.
Signed in readers only
What Spotify costs, and which way of buying it is cheaper
Floor rates in all fifteen countries, and what the same video costs straight from Spotify against a reseller. We assign every account an Amazon DSP seat if you don't have one, and both are read out of it.
Free, and it takes a minute. We assign every account an Amazon DSP seat if you don't have one, and these prices are read out of it.
Sources and method
The deal counts, floor rates, formats and countries on this page were read from our own Amazon DSP account, last checked on 2026-08-08, across 114 Spotify deals: 73 direct from the Spotify Ad Exchange and 41 resold, of which 17 pairs are near-identical duplicates. Floors are quoted in each country's own currency and are never converted or pooled. How we run these measurements, what a floor is, and why some figures only show when you are signed in is set out in How we measure. The country, device, creative-size and seller figures come from each deal's own attributes rather than from its name, which is the point of the section above. Every third party figure is attributed and linked below, and where a figure is a company's own claim about itself we say so.
- [1] VICTOR.AD — Deal counts, floor rates, formats, countries, and which of them are sold straight from Spotify, from our own experiments running Amazon DSP (first party, date stated above)
- [2] VICTOR.AD — Per-deal attributes: the country behind the four mislabelled deals, the device mix, the single creative size on every video deal, and the single seller on every deal (first party, measured in our own account on the date above)
- [3] Spotify — The Spotify Ad Exchange launch on 2 April 2025: “For the first time, advertisers will be able to access Spotify’s engaged and logged-in users via real-time auction, with full addressability and measurement capabilities” (the vendor's own announcement, from its first Advance event)
- [4] Spotify (press release, via Podnews) — “SAX is now available to advertisers across US, Canada, Europe, Australia, New Zealand, India, Singapore, Brazil, and Mexico” (the country list Amazon's own announcement never repeated)
- [5] Magnite — Named a global partner for the Spotify Ad Exchange on 3 April 2025, with SpringServe powering “audio, video, and native display” (the supply partner's own announcement)
- [6] Amazon Ads — The 1 October 2025 partnership: “From today, the offering will be available in the United States, United Kingdom, Canada, Germany, France, Italy, Spain, Brazil, and Mexico” (Amazon's own announcement)
- [7] Spotify Advertising — The Spotify Ad Exchange becoming a direct Amazon DSP integration: podcast globally for the first time, Programmatic Guaranteed and Open Auction alongside private marketplace deals, Australia and Japan for audio and video, India for video (the vendor's own announcement)
- [8] Amazon Ads — The 6 July 2026 open-internet audio release, naming “Spotify Ad Exchange, SiriusXM Media/AdsWizz and iHeart Media/Triton” (Amazon's own release note)
- [9] Spotify Technology S.A. (SEC Form 6-K, Q2 2026) — “Ad-Supported MAUs were 494 million as of June 30, 2026 and 433 million as of June 30, 2025, which represented an increase of 14%”, and “With a presence in 184 countries and territories, our platform includes 777 million monthly active users” (primary source, the filing itself on EDGAR)
- [10] Digiday — Buyer experience of the exchange, 2 April 2026. Dana Heins, director of programmatic at NP Digital: “Our experience with Spotify specifically has been mixed”. Digiday's own summary of that feedback, not a quote from Heins, is that “the channel proved pricier than anticipated” (independent reporting, named buyers on the record)
- [11] Spotify Advertising — In-stream video specs: “Spotify is able to accept any creative up to 30 seconds”, in “Portrait 9:16” or “Landscape 16:9” (the vendor's own spec page)
- [12] Spotify Advertising — Audio specs: “Music ads: maximum of 30s” and “Podcast ads (streaming ad insertion): maximum of 30s”, with cover art at a “Minimum of 600x600 pixels” (the vendor's own spec page)
- [13] Spotify Advertising — Display: “Own the screen as the only message shown for 30 seconds. Exclusive to Spotify Ad Exchange, these clickable units are served only when the app is in-focus to drive impact.” The page also lists a separate “In-feed display via Spotify Ad Exchange” (the vendor's own spec page)